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Lagos Life

2024 Sponsorship Opportunity

Find out all about fashion styles and life in Lagos, Nigeria. The city that never sleeps

 

“Lagos Life” is a captivating series that delves into the vibrant lifestyles, rich fabric, and dynamic fashion scene of Africa’s most populous city, Lagos. The show takes viewers on an exhilarating journey through the diverse cultural landscape and the unique experiences that shape the city’s identity.

With its pulsating energy and bustling streets, Lagos serves as the perfect backdrop for “Lagos Life” to showcase the rich tapestry of African fashion, style, and creativity. The series explores the latest trends, traditional attires, and contemporary fashion movements that have emerged from the city’s dynamic fashion industry. Through exclusive interviews, fashion showcases, and behind-the-scenes glimpses, “Lagos Life” offers an in-depth exploration of the designers, stylists, and fashion influencers who are shaping the narrative of African fashion. From established fashion houses to emerging talents, the series highlights the incredible craftsmanship and innovative designs that make Lagos a fashion capital.

Beyond fashion, “Lagos Life” also delves into the lifestyles and cultural experiences that define the city. Viewers are immersed in the pulsating nightlife, the vibrant music scene, the thriving art and entertainment spaces, and the culinary delights that Lagos has to offer. The series captures the essence of Lagos as a dynamic and multifaceted metropolis where tradition and modernity coexist.

 

Through compelling storytelling and breathtaking visuals, “Lagos Life” showcases the spirit and resilience of the people of Lagos, their creativity, and their unwavering sense of style. The series celebrates the diversity, vibrancy, and unique perspectives of Lagosians, shedding light on their stories and experiences.

“Lagos Life” aims to inspire viewers to embrace their own individuality, celebrate African fashion, and appreciate the cultural richness of Lagos. It serves as a window into a world where tradition and innovation converge, offering a fresh and authentic perspective on the city’s fashion, lifestyle, and the extraordinary people who call Lagos home.

 

In summary, “Lagos Life” is an immersive series that explores the diverse lifestyles, fabric, and fashion scene of Africa’s most populous city, Lagos. Through a captivating narrative and stunning visuals, the series showcases the vibrant fashion industry, cultural experiences, and the dynamic cityscape that define Lagos. With its celebration of African fashion, style, and the unique spirit of Lagosians, “Lagos Life” offers viewers an inspiring and enlightening journey into the heart of the city.

Partnership Information

Rights to the Programme

Rights to the Programme

Rights to use promotional content in marketing comms across platforms including:

  • Programme idents
  • PR and internal comms
  • Social media and online
  • Website, e-comms, newsletters, and direct marketing
  • Branded competitions and promotions, targeting consumers, trade & employee

* excludes all talent and will be associated solely with the show/brand instead of individual talent including host and guests

Broadcast & Catch Up

On air sponsorship idents:   

  • 5” intro ident
  • 10” centre break idents
  • 5” closing ident
  • 30″ seconds accreditation per episode

Planned Schedule

 

  • Channels: TWN Lifestyles, TWN US, TWN UK, TWN NG, TWN India
  • Episodes Per Season: 6
  • Runtime Per Episode: 5min
  • Release Schedule: Weekend peak
  • Season Two Release Date: Q1 2024
  • Episodes Per Calendar Year: 12 

Series One Statistics

  • Global Impressions: 1.1M
  • Engagement: 2.3% 
  • Age Group: 25 – 34 (80%)
  • Top Viewing Locations: USA, India, Nigeria, UK
  •  Interests: Fashion, Beauty, Reality TV
  • Gender Ratio: Male (46%); Female (54%)

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